It’s not just ‘Sephora kids.’ 20-somethings are paying up for cosmetic procedures to prevent aging

Increase in Young Adults Seeking Cosmetic Procedures: There's a growing trend of people under 30 in the US, including Gen Z, undergoing cosmetic procedures like Botox, fillers, and skin resurfacing treatments.

Influence of Social Media: The desire for these procedures is significantly influenced by social media, which is impacting not only young adults but also preteens, who are increasingly interested in skincare and anti-aging products.

Preventive Cosmetic Treatments: Many young adults are opting for treatments like Botox even without visible wrinkles, as a preventive measure against aging.

Risks and Costs: The article highlights the risks associated with prolonged use of these treatments, such as muscle atrophy, and emphasizes the financial burden due to the high cost and need for regular maintenance.

Impact on Preteens: The trend is extending to preteens, termed as “Sephora kids,” who are using skincare products designed for older age groups, potentially harming their skin and leading to early signs of aging.